PNB’s ‘Every Step Together’ named as Rebranding Campaign of the Year

07 October 2024 — Philippine National Bank (PSE: PNB) was given the recognition, Rebranding Campaign of the Year in the Philippines, by the Asian Banking and Finance: Retail Banking Awards 2024 for the bank’s Every Step Together campaign.

“I am very thankful for the Asian Banking and Finance and, of course, our Marketing team. Every Step Together is more than just a tagline. It is a timeless message that motivates us to work hand-in-hand amidst significant changes to be a dependable financial partner of Filipinos all over the world,” said PNB President Florido P. Casuela.

“Every Step Together – these three powerful words are what continuously inspire us to always be a dynamic, innovative, and customer-focused bank,” said PNB Marketing Group Head Jennifer Y. Ng. “The past few years have taught us that the most important quality that will help us survive any challenge is togetherness. This is the very essence of our new brand promise. We aim to assure our stakeholders, clients and employees, that PNB will always be the bank they can depend on in every stage of their life.”

PNB’s Every Step Together campaign was officially launched last December 2023 through print and broadcast media. The TV commercial (TVC) was also distributed across various digital platforms such as Facebook, Instagram, and YouTube with the aim to communicate the bank’s mission of providing a path for Filipinos to achieve financial prosperity. It was inspired by PNB’s legacy as an institution that has helped generations of Filipinos reach their goals and was born from actual experiences of people who shared their own stories as part of the research for the campaign.

This year, PNB has been recently awarded as the Most Admired Financial Provider of the Year in The Philippines by the International Business Magazine Awards. PNB also ranked as the Best Bank in the Philippines in Forbes’ list of World’s Best Banks 2024.